Category Archives: Marketing

Summary: Be it a spot featuring an SUV conversing with a dog, a perky housewife hawking tartar-control toothpaste or a handsome, bare-chested guy on a horse, creatives crave having their work seen by as many folks as possible. And whether … Continue reading →

Summary: Raphael Yakoby brought glamour to the liquor aisle in 2007 in the form of Nuvo, a sparking liqueur that blends “French vodka, white wine and fruit juice.” The drink is presented in mesmerizing containers that look as though they … Continue reading →

Summary: One of the primary concepts I try to instill in my students is that learning never stops. It’s especially true in radio, television, and film production, which are today’s playgrounds for advertisers. The interdisciplinary arts of film and video … Continue reading →