Category Archives: Marketing

Summary: Networking on LinkedIn is an effective way to get to know others in your field, find information about the people you may know, and ask questions of those in your field. For a freelancer, it’s a great way to … Continue reading →

Summary: Gap is at it once again, and I’m not talking about the company logo change problem. Brandweek and BrandChannel.com recently reported on a Gap campaign gone wrong. The company attempted to raise money for a charitable campaign by selling … Continue reading →

Summary: In an economy besieged by downsizing, many companies don’t have the luxury of employing someone on staff who knows enough about programming to keep their website up-to-date. They can hire a good company to design and develop the site, … Continue reading →