-
Archives
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
-
Meta
Category Archives: Marketing
Replace Vauge Terminology In Advertising
Summary: To explain why some advertising campaigns were successful and others were not, legendary ad man, Rosser Reeves theorized that the difference was successful ads had a Unique Selling Proposition. The theory was composed of three elements. First, the advertisement … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
Leave a comment
What the %#*! Is DOOH anyway?
Summary: If the tweets and the ping backs, the My Space and Facebook, the Foursquare and Gowalla and whatever next big thing some smarty pants tech-wiz in Silicon Valley comes up with have your head spinning, you are not alone. … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
Leave a comment
Returns Go to Hell in a Shopping Bag
Summary: Not knowing the return policies can turn any deal into a ‘dealbreaker’ once discovered. As the country went abuzz scooping steep discounts with added allure of free shipping for online purchases, bargain blinders may have overlooked the latest ‘rules … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
Leave a comment