Category Archives: Marketing

Summary: Simplicity is wonderful. We’re told in advertising this works best, both for client and consumer (be it B2B, B2C, or any mutant hybrid of the two). That’s great. Really. Sometimes, though, simple is safe and uninteresting, which makes for … Continue reading →

Summary: When I finished up my undergraduate degree, I went to work for the company that my dad had started. It was a company devoted to consulting on environmental sciences, waste remediation, and the like. The company initially met with … Continue reading →

Summary: You’ve already started your very own blog. The next step of your business’ social media strategy should be to customize your Facebook page. Creating a “Fan” or “Business” page is fairly straightforward. You merely click the link at the … Continue reading →