Category Archives: Marketing

Summary: As the death knell sounds for the evening news, a few culprits worth blaming may have gone unmentioned. One is advertising. This is not because ad rates have dropped for evening news shows or because demographics have skewed to … Continue reading →

Summary: Don’t blame your imagination if you think shoppers look thinner at Whole Foods Market. Apparently it is not what you eat but where you shop that makes a body lean, according to a recent study. In fact, Whole Foods, … Continue reading →

Summary: A few weeks ago, I posted a piece discussing the viral marketing campaigns of assorted companies in anticipation of the World Cup, which began Friday morning. It’s apparent that television programmers are putting their money where their mouths are. … Continue reading →