Category Archives: Promotions

Summary: Brand loyalty is something that every organization wants. The idea of having a consumer who will choose your brand regardless of what the other brands are offering is one that business owners drool over. In some industries, creating that … Continue reading →

Summary: Choice. There is so little we know about choice, yet we constantly aim to persuade it. We arm ourselves with measurements and metrics, and we model mountains of data in order to attempt to predict what the consumer is … Continue reading →

Summary: There is an up side to a down economy in the United States; it becomes a little less expensive for foreign travelers to come and visit. Add the down economy with mixed views about the American image, and we … Continue reading →