Category Archives: Promotions

When to Walk the Other Way

Summary: In this era of advertising we have a lot; cool offices in ex-slums with a fair-trade coffee shop next door, a myriad of communication technologies for our brains, and all kinds of new stuff like Innovation Strategy, UX, and … Continue reading

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Fifth Third Bank Relates

Summary: Fifth Third Bank has just released the latest regional campaign that was done with its latest agency of record, Leo Burnett. Fifth Third is focusing on curiosity, calling itself “the curious bank” because not only does curiosity lead into … Continue reading

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Why Wasn’t It Always This Way?

Summary: They say there is a pot of gold at the end of every rainbow. In the advertising industry, that pot of gold seems to have recently acquired a first and last name- Ellen DeGeneres. Yes, it appears it is … Continue reading

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