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Category Archives: Promotions
What Should We Know About Memory?
Summary: We are commissioned to make messages that stick. Naturally, then, we should crave the knowledge of why and how our messages appeal and stay with our audiences. Our industry is inclined to think that it is all about the … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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The Rain of Creative Responsibility
Summary: Hurricane Sandy has come and gone, and I am sure many people are tired of hearing about it. Even as a person who calls New York home, I, too, am just tired of reading about the devastation that has … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Is Microsoft Doing Too Much?
Summary: The software and desktop giant is at it again. It is fascinating to watch an organization that once defined its own market attempt to compete. But does Microsoft have a focus, or is it trying to use its wide … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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