Category Archives: Uncategorized

Summary: Advertising has developed a bap rap with consumers over the past decades because of its perceived intentions. The phrase “being sold to” has become derogatory; it no longer means to be persuaded to buy or act, but means being … Continue reading →

Summary: As I was driving into work today, the news was reporting on the hot sales of the Fifty Shades of Grey trilogy. Apparently, the books are selling like wildfire with around 800,000 being sold every day throughout the world. … Continue reading →

Summary: When your economy is based on consumption, it is important to hear if consumers are opening their wallets or keeping them closed. With several years passing from the financial meltdown and announcements of deep budget cuts and layoffs slowing … Continue reading →