Category Archives: Uncategorized

Summary: Coffee is a staple of the American diet. From the workplace to the household and the social outing, coffee is never far away from the lips of the American consumer. In fact, the consumption of coffee has been increasing, … Continue reading →

Summary: Advertising is constantly under attack from consumer groups and professional organizations under the premise that consumers are continually bombarded and manipulated by advertising and its practices. With ever-increasing information on the consumer end, AdLand still faces accusations that it … Continue reading →

Summary: In the past few weeks, we have been showcasing the exciting new realm of neuroscience; the application of studying brain activity and consumer behavior. We also have been hyping up the importance of market research, and why the marketing … Continue reading →