Category Archives: Uncategorized

Summary: Crowdsourcing reared its head(s) again this week when the advertising world heard the news that French holding company Havas decided to buy a majority stake in the two-year old agency of Victor & Spoils. Because of the huge payoff … Continue reading →

Summary: Decision-making in humans is a fascinating study. Like behavioral economist Dan Ariela says, we are predictably irrational creatures. When it comes to positive and negative reinforcement, we all clamor for the former but respond faster to the latter. Why … Continue reading →

Summary: Chances are, if you get an offer for a creative position, the hiring manager believes in your skills. What is more important is if you believe in what they are offering. There are some things that you need to … Continue reading →