Category Archives: Uncategorized

Summary: One of the greatest accomplishments a campaign can achieve is when a consumer remembers the ad. In a cluttered, over-stimulated world, reaching the consideration sets in the minds of the consumers is truly a big deal. We try to … Continue reading →

Summary: The title is the phrase spoken by Cindy Gallop, former chairwoman of BBH, when she was speaking in the U.K. at the Guardian’s Changing Advertising Summit. Gallop apparently has issues with the way ad agencies are currently built, and … Continue reading →

Summary: As we search the online universe for information about AdLand, sometimes we receive a nice, solid reality check. Like we ourselves talk about the “bubble” many advertising professionals live in, only minding information we are interested in or focused … Continue reading →