Category Archives: Uncategorized

Summary: Market research has built a bad rap in AdLand. Research in general is looked at wearingly, and it all comes from how it has been used. Both agencies and client-side marketing folks look at focus groups as annoying and … Continue reading →

Advertising Inflatables make great advertising vehicles for all kinds of advertisers. Advertising inflatables make great advertising vehicles for all kinds of advertisers and that is why they have become so very popular today. Of what benefit are these inflatables to … Continue reading →

Summary: The interesting thing about advertising is that it employs many different schools of thought, from art and sociology to business and psychology. We believe that an economist could be just as successful in AdLand as a writer, or a … Continue reading →