Category Archives: Uncategorized

Summary: Agencies, how we doing? Though it is not time for the annual checkup, sometimes it is good to get a checkup in when things aren’t working the way they should. Or, as in this case, observers of the industry … Continue reading →

Summary: We all know that advertising — good advertising — is not a commodity. Work should not go solely to the lowest bidder. Work must be proven. For the past several years, we have seen our industry be cheapened by … Continue reading →

Summary: The point of advertising is not to create pretty images and fancy phrases to make an organization to look good. Advertising is meant to influence the way people look at a good or service, and to either inform them … Continue reading →