Giant Helium Balloon

Summary: As communications professionals, we know the importance of names. If a good, service, or brand doesn’t sound catchy or appealing, it’s going to be an uphill battle before the consumer even gets to try it. Nailing a name enables us to cut through the clutter, jump into the consumer’s consideration sets, and garner an audience.

Summary: It’s that time of the year again in the ad industry; the second coming, the nuclear bomb, the suicide contemplation. A time of plague and ecstasy, a time of life and death, and a time where, for seven consecutive days, the entire creative sector of the ad industry develops a kinship and adoration for cats. Yes; it’s Cannes season, and since chances are most of us will be betting on lions from afar, the vast jungle that is the Internet has begun providing us with insider details, pools, and predictions for who reigns supreme this year.

Summary: As agencies posture themselves against one another in an effort to win the attention of organizations, the new business team may try to woo prospective clients in several ways. First, the shop may harp on the previous big-time accounts they have had. Then they may coax them with the jargon AdFolks are so good at. They will tell the client that their approach is completely different.