Giant Helium Balloon

Summary: As Upfront Week comes to a close, it’s hard not to wonder over the future of television. Sure, it’s still alive, still well, still the biggest bang for the advertiser’s buck. Like Churchill once said, “television is the worst form of advertising, except all those others that have been tried.” And to that point, TV damn sure aint goin’ nowhere. But, it’s changing. And so are the Upfronts. I suppose making the question rather: what kind of freakish mutation will television become? And will it become so changed, so different, that’d we’d be crazy to call it… TV?

Summary: The need to belong is a constant theme when consumer behavior is discussed. It’s a basic need. People need to feel like they are not alone. That is one of the major reasons that online communities and social networks have boomed: they enable people to connect with others with like interests from all over the world.

Summary: Creatives: we’ve seen, heard, tasted, touched, smelled, kicked, pushed, pulled, gotten bored, and come up with it all. With a somewhat Jack Torrence-esque look on our faces, we greet ideas that we know we’ve seen before with a psychotic grin, instantly assaulting them with a witty insult.