Giant Helium Balloon

Summary: Coffee is a staple of the American diet. From the workplace to the household and the social outing, coffee is never far away from the lips of the American consumer. In fact, the consumption of coffee has been increasing, as well as its diversification. For decades, American coffee drinkers have been familiar with the coffee pot.

Summary: Advertising is constantly under attack from consumer groups and professional organizations under the premise that consumers are continually bombarded and manipulated by advertising and its practices. With ever-increasing information on the consumer end, AdLand still faces accusations that it unfairly goes after those weak and temperamental minds and influences them in ways that literally defies logic.
First, a report came out about how those consumers aged 15–20 who had participated in underage drinking recalled alcohol advertising more than those who had not. The participants were asked about number of extrinsic factors.

Summary: In the past few weeks, we have been showcasing the exciting new realm of neuroscience; the application of studying brain activity and consumer behavior. We also have been hyping up the importance of market research, and why the marketing scientist shouldn’t be shoved in the agency’s basement while the creative director walks on roses.