Giant Helium Balloon

Summary: Brand loyalty is something that every organization wants. The idea of having a consumer who will choose your brand regardless of what the other brands are offering is one that business owners drool over. In some industries, creating that loyalty is easier than others. In the commodity market, creating such a concept is nearly impossible. What about the fitness industry? In the past few years the fitness industry has been boosting its efforts to control certain niches of the fitness community. The efforts have recently exploded.

Summary: Choice. There is so little we know about choice, yet we constantly aim to persuade it. We arm ourselves with measurements and metrics, and we model mountains of data in order to attempt to predict what the consumer is going to choose…or better yet, determine why they choose what they do.

Summary: There is an up side to a down economy in the United States; it becomes a little less expensive for foreign travelers to come and visit. Add the down economy with mixed views about the American image, and we have ourselves a perfect problem that an advertising campaign might be able to answer.