Giant Helium Balloon

Summary: The attention span of the consumer has decreased rapidly since the 1960s. No longer can the average advertisement be over a minute; you’re bound to lose them unless the message, product, or service is brand new. Even a 30-second ad is getting too long for the consumer to stand; it is becoming a common practice for many advertisers to buy 15 to 20-second spots, making the message shorter and hopefully quick enough for the consumer to pay attention to all of it.

Summary: As communications professionals, we continually strive to send messages to our audiences. Not just the right message, but the perfect message. A message, a phrase, a creative piece that will totally make our audience understand what we have, what they are missing, and why we should work together.

But what does the perfect ad look like?

Summary: The group of 16–34-year-olds in America, commonly known as “Millennials” have been getting a bad rap. Older generations have called them the “Me Generation” and the “Lazy Generation.” These young people have been raised in some very interesting times. First, they were the first generation to grow up with the Information Age.