Is Crowdsourcing Inevitable?

Summary: Crowdsourcing reared its head(s) again this week when the advertising world heard the news that French holding company Havas decided to buy a majority stake in the two-year old agency of Victor & Spoils. Because of the huge payoff in such a short amount of time, communications professionals are asking the question: Do we really have to accept crowdsourcing as the future?

Naturally, it is a tough pill to swallow. We have never been advocates for crowdsourcing.

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What the Yuck? Disgust Ads Work Better to Change Behavior

Summary: Decision-making in humans is a fascinating study. Like behavioral economist Dan Ariela says, we are predictably irrational creatures. When it comes to positive and negative reinforcement, we all clamor for the former but respond faster to the latter. Why is that? In our society, we are risk-averse, meaning that we place more emphasis on loss than gain. The risk of loss scares us. The same theory can be applied to health.

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Looking For Red Flags To Avoid White Flags

Summary: Chances are, if you get an offer for a creative position, the hiring manager believes in your skills. What is more important is if you believe in what they are offering. There are some things that you need to know BEFORE accepting a position, which may not always be fully explained. Such as: What is the actual pay? How much time off is being offered? What is the opportunity to actually use that time off? Are you replacing a person, or is this a new position? Is there room for advancement? And, of course, who will you be reporting to? Sure, these seem like common questions, but in the heat of the moment, some, if not all, of those points usually get overlooked.

What is actual pay as opposed to offered pay?

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