Giant Helium Balloon

Summary: Two beer companies, two completely different messages. Newcastle has recently launched its newest advertising campaign “No bollocks”, and Carlsberg, the Budweiser of the U.K., has expanded its latest brand, Copenhagn, to the U.K. Each beer is looking to expand its reach, but are going different ways with their messages.

Summary: In a fragmented world, the one who captures a niche audience will be successful. From segmenting a market according to industry to demographics, businesses must figure out what their key audience is going to be in order to fully satisfy certain needs and wants.

So, AOL is at it again to capture the male demographic. It has been announced that AOL has launched Mandatory.com, a site catered to the men in the world. Unlike its last effort of Asylum.com, AOL’s team believes that Mandatory.com will survive and provide sought-after content. It has been built “from the ground up for brand advertisers,” said the General Manager of AOL.com. It looks like that AOL might be successful this time.

Summary: Since the beginning, Netflix has avoided advertising like a kid avoids vegetables. Netflix’s Vice President, Steve Swasey admits that there have been conversations regarding advertising on the company’s streaming services, but the arguments for ads are quickly shot down.