AdLand: Better Than the Golden Age?

Summary: As human nature dictates, we like to become nostalgic about the past. Things seemed easier in the past, because we already know what happened, and with events and activities behind us, the benefits have seemed to outweigh the costs. When we approach and present and future, our natural tendency is to be risk-averse — keep doing what has been working, because something new might make everyone worse off.

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How to Advertise on Pinterest Without Using Pinterest

Summary: If you haven’t heard about Pinterest yet then you probably live under a rock. And if you aren’t on Pinterest, then you’re most likely a guy, as there are more women on Pinterest than men. With visitor traffic up 145 percent since the beginning of the year and close to 12 million users, Pinterest is the hot new social media site.

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Have You Seen the Invisible Mercedes?

Summary: Remember the game ‘Desert Island?’ The one where you choose what you want if stranded alone? It’s usually easier to find things you could do without. Car ads come to mind. Especially now, as so many body designs and features in each class become increasingly indistinguishable. Does a shiny sedan navigating a coastal precipice still catch my eye?

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