Summary: How is the luxury market doing these days? With the nation crawling out of the hole created by the financial crisis, with the power of the U.S. dollar falling worldwide, and the increasing gap between the super rich and the masses, surely the conversation would be somber.
Not so much. In fact, according to Bain & Company, the luxury market has experienced growth.
Summary: In a big election year, politicians are leaving no rock unturned as they search for ways to show people that they actually care about how their taxes are being spent. Now we take our time from the national level back down to the states, where much of the past two years has been focused on getting budgets back in order. Through the past year, we have brought attention to how states, especially tourism outlets, have gotten creative.
Summary: The fun thing about advertising is that one can grab ideas about the industry from all over the world. In a global economy, businesses have to find ways to create messages that appeal to customers. Plain and simple. Therefore, when one part of the world is having a problem busting out of its creative bubble, it is worth taking a look to see what is going on.
And the problem across the pond in Asia resembles a glaring issue here: agencies are afraid to take risks.
We agree that agencies need to start turning away from gimmicks.
