Giant Helium Balloon

Summary: In this era of advertising we have a lot; cool offices in ex-slums with a fair-trade coffee shop next door, a myriad of communication technologies for our brains, and all kinds of new stuff like Innovation Strategy, UX, and more. There’s also shrinking budgets, fewer boondoggles, less time to think, more thinking to do, higher expectations, disappearing partnerships between agencies and clients, and more. Where relationships were once nurtured and trust was valued, we now seem to have many impediments to that.

Follow these mating don’ts and one day, children of the Corn Flakes, there may be a working dinner without bad deli-trays.

Summary: Fifth Third Bank has just released the latest regional campaign that was done with its latest agency of record, Leo Burnett. Fifth Third is focusing on curiosity, calling itself “the curious bank” because not only does curiosity lead into innovation or different thinking, but it is a trait that other banks don’t seem to have.

Summary: They say there is a pot of gold at the end of every rainbow. In the advertising industry, that pot of gold seems to have recently acquired a first and last name- Ellen DeGeneres. Yes, it appears it is not only daytime television, but also powerful brands that see potential in the comedian/actress’s quirk, wit, and dry yet inexplicably wholesome humor and charm. Enter JCPenney. The company has undergone some major changes.