Giant Helium Balloon

Summary: As every discipline has its unique lexicon, advertising has a dynamic language that redefines itself with innovation, and particularly with changes in the economy. Of course, “transparency” has a different meaning in business than “life,'”and the connotation is more positive when applied to a brand than an individual. A transparent salesperson used to be a “bad” thing; now we wouldn’t buy anything from anyone who didn’t disclose every last detail. At the same time, the power of free speech has never been greater, and in turn the abuses as well.

Summary: The Tweet was from the management company with a link to a site where there is an article: “20 Questions to ask yourself before accepting a new job.”
Today there is one main question one should ask before accepting a job. “Can I have the job, please?” Everyone who is looking for a job wants a job, and no one asks questions. You usually nod in affirmation and say, “Right,” “Yes,” and many times may say in answer to salary questions “Money doesn’t motivate me. I’m here for the work!”

Summary: It seems the availability of creative jobs is not the only thing for which the term “less is more” is used nowadays. Faced with the oh-so-charming and ever-fun task of using the least possible materials and budget for the most attention, an unidentified flying creative tribe has decided to change the rules of real estate.