Giant Helium Balloon

Summary: At the start of a new year, big businesses take that time to look at their budgets and line items to see what they think will make them more efficient and streamlined. Others look to change up relationships, and look to see if adding a new spark will be the winning formula. Unfortunately for the agency world, big news about such changes came this week. First, Goodby, Silverstein & Partners (GS&P) has reportedly laid off at least 100 people at its San Francisco office, which would account for close to 14% of its staff. GS&P lost its relationship with Sprint, who came to them only four years ago and was one of the agency’s flagship clients.

Summary: Not too long ago, we shared Kurt Vonnegut’s tips for creative writing. Now, we would like to share more tips for writing well from David Ogilvy. The following ten tips came from a company memo Ogilvy sent to his employees at Ogilvy & Mather on September 7, 1982. “The better you write, the higher you go in Ogilvy & Mather. People who think well, write well…”

Summary: Some believe “it” is all in the packaging, as fittingly displayed in the sizzling-hot new Beckham underoos line for H&M(mmm). But “gawking at an Adonis hunk” is not what “it” is always about when planning such memorable campaigns because “it” is really about collaboration. Hennes & Mauritz stands for more than just H&M; it is also the name behind four other different store chains and brands they have developed over the years.