Giant Helium Balloon

Summary: As the week comes quickly to an end, everyone is preparing their plans for Super Bowl Sunday. Media Day for the players was on Wednesday, where the media gets to ask questions about game day preparations, what they have been doing the past week, and coaches give injury reports and roster updates. As of the writing of this post, the spread is -3 with the New England Patriots as the favorite to hoist up the Lombardi trophy.

Summary: Remember when Super Bowl commercials were simply Super Bowl commercials — i.e. spots that ran during the actual Super Bowl? They’re becoming a rather distant memory these days, as more and more brands take to tweeting, teasing, and even previewing their spots well before the big game.

Summary: The advertising spots for the Super Bowl are attracting a lot of buzz, and few more than the spots from Honda and H&M. Honda just revealed that it is the company behind the You-Tube hit of Broderick’s reprise appearance of Ferris Bueller’s Day Off, and this week H&M released the advertisement that features Mr. Soccer himself, David Beckham, in his underwear.