Giant Helium Balloon

Summary: Where do we look for the future of advertising? In the United States, we look at our current leaders. Yes; here, we look at those who are currently running the show, and we ask them to lead us into the new, ever-changing future. Seems a little odd, doesn’t it? If we look overseas at our friends in the UK, they are taking a different approach.

Summary: Advertising during specific shows and programs can make your audience think of your brand in different ways. There are reasons why we see more car and food commercials during football games than dramas. During news programs there are more political advertisements than consumer products. Advertisers make sure they cater to the audience they desire when it comes to advertising during certain programs. But what if patrons of your brand disagree with where you’re advertising? The most recent example of this is Lowe’s pulling its ads from a Muslim reality TV show that follows the lives of five Muslim-American families.

Summary: Lately a lot of “oopsies!” are making headlines. Where are the proofreaders, the fact-checkers…the legal department? For starters, consider the Chrysler “Fiatsco.” Before the Jennifer (body-double) Lopez diva dust had time to settle from “My World” (produced in the Bronx), a new one was quickly “brew-ha-ha-ing,” bringing added attention to the 500C Fiat commercial.