Summary: Sometimes, is the “nanny state” necessary?
In South Africa, several people believe so. The country is facing rapid increases in death due to alcoholism, especially among the youth. The government and people there have been thinking of and implementing every solution they can think of, save one.
Summary: With all the technology available to advertisers these days, the only media worth investing in is the one that works. It is a concept that agencies and their clients learn right away if they are to succeed, but this ideology works on all levels. This week’s article was inspired by events far “Beyond Madison Avenue” in Eastern Long Island, where a family took to a grassroots campaign to find their missing puppy. What was to follow would be considered a success in any circle in the creative world.
It started with a simple question, “Did they ever find that dog?” I saw the posters a few weeks ago in my parents’ neighborhood while visiting them, and as I was driving, a poster on a telephone pole caught my eye.
Summary: In the communications industry, there are many different theories and practices one can cling onto. There are those who went through vigorous and not-so-vigorous colleges and universities to attain a degree. Others received formal training while on the job. And others still may have just fallen into the trade simply because what they were previously doing translated well.
We have been in several discussions about the difference between academia and professional people in the marketing and advertising world.
