A Campaign That Can Save Lives

Summary: We have shown you advertising campaigns that focus on the betterment of society. Advertising, when used to bring light to events in our lives or causes that have affected us in some way, can be very powerful. Such is the type of ad campaign we are about to show you.

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Simple Questions to Help You Avoid a Bad Client

Summary: The feeling of gaining a new client is always a great one. It’s especially thrilling to walk into the office the day after your agency gains a new client and you’re the one that brought them in/closed the deal. That is, until something goes wrong. That’s when it becomes your fault. Sometimes the turn from good to bad is just bad luck.

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Advertising: Is It an Art, or Not?

Summary: Can advertising be considered an art? This question is a loaded one, for people have very different definitions of what is considered art. If art is defined as a skill, then maybe. If art is defined as a craft or a work, then possibly. But with so much gray space, is there a way to get a yes or no answer? Probably not, but we can take a look at several key factors to help you make a better argument for or against advertising being considered as an art. When we look at art or advertising, one thing to consider is what is being expressed. Art, as our society recognizes it, embraces self-expression. Our culture loves to see how tormented or beautiful souls translate themselves into words and images. The art we see around us helps define the values, the troubles, and the states our lives are in. Art is usually considered to be timeless, and what is being expressed doesn’t have any ulterior motive. Can that describe advertising? In most cases, no.

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