Giant Helium Balloon

Summary: From an employee perspective, long weekends are the best, but from employer standards, they can be difficult, especially when you run a busy shop. It can be a tricky situation giving your workers the time off they both deserve and need and then asking them to jump in to a high level of creativity upon returning from a vacation, but it can be done. Here are some tricks that I have picked up and even implemented myself over the years to get all cylinders firing — right after grabbing that first cup of office coffee. When vacation comes, it comes for all of us, but as a manager, your vacation will partly consist of worrying about the workload waiting for you.

Summary: At an agency or on the brand side, it can be very exciting to start a brand new marketing and advertising campaign. The ideas start flying, the messages are being set, and the activities start to roll through. The campaign is slowly starting to form. Then the agency comes with a proposal for the overall campaign. The brand’s C-suite comes with their idea. And finally, the marketing team for the brand comes with their own proposal.

What happens?

Summary: In this consumer-driven society, we in advertising are pushed to perform under strenuous circumstances. We have to do a thorough job of researching audiences, creating messages for the audiences, with increasingly less time, less money, over more platforms.

Above all that, the consumers, the people we are charged with connecting with, demand transparency and truth.

No easy feat.

With all that being said, there are calls for more and more “truth in advertising.”