Giant Helium Balloon

Summary: Sometimes coverage on events like Cannes can surprise us. During the latest festival, AdAge got a chance to sit down with WPP CEO Sir Martin Sorrell to talk about some of the most recent developments in the advertising industry. Though we are still not fans of the holding company model, we do appreciate Sorrell’s vision and insight when it comes to AdLand.

Summary: In our society there are two groups going back and forth about how important this Millennial generation truly is. As members of this generation, we would like to put ourselves in the “valuable” corner, but there are valid claims out there that show differently.

In AdLand, professionals continue to have “shiny object syndrome,” where people drop everything for the latest and greatest thing, therefore calling the previous activities or tools dead or obsolete.

Radio. Television. Newspapers.

AdLand loves Millennials because they are the first generation to actually grow up with these tech tools. This generation is home to the first “digital natives.” So every time mobile or social media usage goes up, and TV slightly decreases, our advertising colleagues are chomping at the bit to throw TV…

Summary: There are many opinions about how good advertising is done. It’s true; different audiences have different tastes, so if the advertising is going to cater to its targeted audience, we are going to see a wide variety of messaging. One fact remains: There is more “bad” advertising out there than good advertising. Brand Republic and Marketing Magazine covered the WhatsApp founders’…