Summary: In Part One of Flexibility in Advertising, we examined the concept of companies, such as Manhattan Mini Storage, pushing the envelope with their ads to capture their audience’s attention. But what these companies are also doing is testing the limits on how far they can go.
But really how far can they go? As far as how far is going too far, just think in terms of Newton’s third.
Summary: The business of advertising, or any business for that matter, can get very hectic. Poor time management skills, unreasonable requests, laziness, and work overload are just some of the reasons, good and bad, for being busy. Business and busyness are nearly identical in spelling. In fact, depending on your regional accent, it may sound the same coming out of your mouth.
Summary: In the agency world, you will not have the same clients working with you forever. Though it would be nice, it just doesn’t happen. Sometimes the work gets too expensive for the client, people change within the agency or brand and a “new direction” is suggested, or a difference in strategy or approach is stark enough to warrant an end to the partnership.
In any case, it is never fun to lose business.
