Giant Helium Balloon

Summary: An important step towards improvement is the ability to admit when you are wrong. In doing so, you are able to recognize your weaknesses and transform them into strengths. Over the past year, JC Penney has taken a bruising from loyal customers due to their pricing schemes, apparel strategies, and several other improvements that turned out to be anything but. Attempting to bounce back and regain consumer loyalty, JC Penney has managed to provide an apology in the form of a commercial aptly entitled “It’s No Secret.”

Summary: When pitching a new idea, concept, or the latest creative to our team and clients, it is easy to fall into the trap of saying that the next campaign or creative will work because “we know it will.”

We know and have heard many of our colleagues say and do the same. Yes, it is prevalent in the advertising industry…

Summary: The battle of young ad professionals versus old ad professionals will never get old. Because AdLand is a place where things need to be appealing, relevant, and “sexy,” many people believe that those who are over the age of 50 shouldn’t be in the business.

Their time has come and gone. Then there are those who believe that the young ones do not have what it takes to excel in advertising. These young bucks are too reliant on technology and wanting to use communities and relationships…