Giant Helium Balloon

Summary: Can appeal, relevance, and two-way communication survive in the world of Big Data? That is the question many high-profile AdLand professionals are tackling today. The question is an interesting one, for one would imagine that the relationship should be a symbiotic one; relevance should improve big data marketing and vice versa. It should be the perfect storm.

Summary: “Life is like a box of chocolates; you never know what you’re going to get.” This is what the infinitely wise Forrest Gump said. The truth is, you never really do. No matter whom you are! Especially in business, because the cards can change at any time and opportunity comes knocking whenever she wants. Every day, negotiations are being made around the world between people, governments, and businesses. Yet how does this thing work for us “creative folk”?

Summary: When a Request for Proposal (RFP) comes in from a potential client to your ad agency, you feel one of two things. Either you are excited for the opportunity or you are dreading the long hours it will take to complete. No matter how you feel about it, it is always important to set yourself up for success.