Summary: I’ve never been much of a runner. Played sports all my life, but not until recently did I get into distance running. However, doing so has improved much more than just my health. Lately, I’ve found a jog around the city brings about some of my best ideas.
“Just think about it deeply, then forget it…then an idea will jump up in your face.”
Don Draper couldn’t have said it better.
Summary: Some commercials try too hard. Some commercials do not make sense. Some commercials look like the agency just put an intern on it. None of this is the case with the new Stella Artois commercial entitled “The Artist.” From the first viewing of the commercial you can see what the brand is all about, who they are, and what they want you to experience.
Summary: An interesting article ran in Ad Age the other day. There was a study conducted by McCann to determine if the general consumer actually likes advertising. And guess what? Yes. They do. Not only do those surveyed like advertising, many claim to love it. But ad agency employees were a part of the study as well…
