Giant Helium Balloon

Summary: When devising a marketing or advertising campaign for multiple locations or outlets, it is tempting to submit to the magic bullet theory.

It makes things easy. It makes the campaign simple. Why put so much on the team with a multi-faceted campaign when they are already rolling out a major effort?

Because the times call for it.

The consumer market, as we are sure you know, is fragmented. The audiences we try to gather and reach differ in age, gender, occupation, geography, and backgrounds.

Summary: You know how it actually means something to call someone a senior at his or her position? I sure don’t.

Growing up, when I heard positions preceded or followed by the titles senior, manager, director, etc., it instilled a sense of confidence regarding that person. I felt I could undoubtedly learn from that individual. Why? Because attaching such distinction to your title says to me that you’ve been around long enough, with a consistently high level of success…

Summary: An athlete is not automatically ready to perform at their highest level when they arrive at the stadium. A chess player doesn’t automatically become a grandmaster once they pick up a chess piece. No, they do not realize what their best is until they work to get better.

With practice.