Summary: You’ve all seen the headlines; “5 biggest blogging mistakes” or “top 3 biggest blunders young professionals make” and even today “biggest mistakes that even [insert professional blogs here] are making.”
Spare us.
We understand that harping on the negative rather than the positive gets more attention. Yes, our society in general — and our industry in specific — is more worried about failure than looking for success. But is focusing on the bad way of doing things really beneficial?
Summary: Protect this brand.
“I Will.”
Yes, Under Armour is suing Nike over using the “I Will” slogan, stating that Under Armour has used variations of “I Will” dating back to 1998, and that Nike’s use of it is infringing on Under Armour’s brand and could likely cause confusion, and could “falsely suggest sponsorship, connection or association” with Under Armour.
Under Armour states that they are fiercely defending its trademark with the same vigor Nike had when defending the “Just Do It” slogan.
Summary: Marketing professionals and their IT colleagues can no longer “put up” with one another, or simply exchange pleasantries in the hallways. No, with the increasing emphasis on data and information flow, especially when it comes to tracking campaigns, monitoring customer feedback, and customizing CRM, marketing cannot rely on creativity and marketing strategy alone.
