Giant Helium Balloon

Summary: When times get tough for brands, that is the best time to employ creative problem solving. When profits fall and losses are posted, the most often-used solution for brands is to shed jobs, services, and availability. Sometimes shedding is the best option, but we all know that it is not always the case.

Using creative problem solving means that the brand can look at unconventional ways to solve an issue. Instead of thinking about how it can stop the losses, it can think about how it can grow its revenue or assets in other forms or fashion.

The USPS, for example, picked fashion.
Yes, the quasi-federal agency…

Summary: It is the copywriter’s fault. It is the manager’s fault. It is the creative director’s fault. It is the designer’s fault. It is the vendor’s fault. It is the intern’s fault. Without proofreading, it is everyone’s fault. With an industry as fast-paced as advertising, it pays to have at least one good proofreader on staff. Let us look at a few reasons why a proofreader is needed and some case studies to back it up.

Summary: Who would have thought that with the purchasing power of women rising, and households with women earning the higher share of the income, that men would become a hot target for advertisers?

Yes, as the world continues to flip over, men are slowly rising…