Is Your Kid Model Material?

Summary: For a few years as a retail art director I worked primarily with children, from babies to size 14. And I met all kinds of children. Some were onlies, used to being the center of attention. Others were part of a crew of two or three. A few families were large — four, five, even six kids. All of them working models. They would roll up in SUVs and mini-buses and pile out with their backpacks and schoolbooks. Mom may drop one little model off at your shoot and then cut out with a second kid for another shoot. Most successful young models are very smart, outgoing, and above all, they’re well-behaved. Their parents are laid back but totally in charge. While they are kids first and foremost and may run around the photo studio screaming at the tops of their lungs…

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment

What’s a Sponsor to Do?

Summary: Athletes and celebrities can certainly give sponsors and advertisers headaches. As brand ambassadors, these athletes and celebrities agree that they will uphold the image that the sponsor or brand wants to project.

When it comes to overcoming and beating the odds, who wouldn’t want the Blade Runner, Oscar Pistorius?

But even the carbon fiber Phenom is giving his sponsors heartache. Not to mention the whole country of South Africa.

Pistorius, the man who beat all the odds and became the first paralympic runner to compete in the Olympic Games, is facing charges from a horrible crime. He is a suspect in the murder of his model girlfriend, Reeva Steenkamp.

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment

You Want the Job, So Get Your Resume (On Your Own)

Summary: You need a resume.

You need a good one because you are going into advertising or staying in advertising. What do you do to get one? You could do it yourself or you call the resume service. We went to our search engine of choice, selected an area, and found (on the first two pages) 56 resume services. One had “professional” in its name, one had “executive” in its name. We could find none with “professional” and “executive” in the name, so if you want to be professional, look for the former; if you want to be executive, choose the latter. If you want to be both professional and executive you may have to start your own resume writing service.

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment