Summary: To be successful in advertising, we believe that you must have the generalist mentality: know a little about a lot. A successful person in advertising is smart; they know their skill and ability, and rarely waver.
Rarely.
We’ve said several times in the recent past that our industry suffers from “shiny object” syndrome; when something new or interesting is put in front of us…
Summary: As with any technology, if it’s deemed worthy, it is only a matter of time before people find a way to promote their products and services with it. Lately I have found myself drawn to Twitter, and I feel as if it has helped me a lot in developing promotional-driven messages in a fast and timely manner. So it is only an evolutionary expectation that Vine takes social-network advertising to the next level.
First of all, I realize that online video is not a new idea. YouTube has done very well developing the media, and advertisers have come to embrace it, but not wholeheartedly like they have done with other social-networking platforms such as Twitter. First of all, I realize that online video is not a new idea.
Summary: During the Golden Age of Advertising, an ad campaign, when set in place, was rarely changed. Sometimes there were some unforeseen occurrences that caused a campaign to stop running or change its message, but the overall industry usually stayed its course.
Today we do not have that luxury.
