Summary: Mass appeal is no longer relevant when it comes to being successful in today’s environment. The consumer market is so fragmented, so distracted, and so bombarded with messages, likes, and dislikes that it is increasingly harder to get a message through.
One has to find a niche.
Finding a niche, these days, is considered the highlight and climax for any organization.
Summary: Talk about small business in America has dominated the news and political worlds for the past few years. People believed that small businesses were “under attack” and needed help to succeed. Small business, the most common business in America, is looked at as an indicator of our economic prosperity. The better the small business world does, the better off we all tend to be.
Summary: Most of the big-time agencies have an office in New York City. Of course they do. It’s a given.
But why?
Yes, NYC is still the biggest city in the U.S.; it has the most access to the most people. It is a business hub; you can find a little bit of everything, somewhere, in NYC.
