Giant Helium Balloon

Summary: We are in an industry that rides on creative ideas. Though it is true that data and analysis is a major part too, but advertising is still mainly known for its creative processes. With ideas on the mainstage then, how do keep actively participate within our industry, without “giving up” anything clever?

Summary: We are in an industry that rides on creative ideas. Though it is true that data and analysis is a major part too, but advertising is still mainly known for its creative processes. With ideas on the mainstage then, how do keep actively participate within our industry, without “giving up” anything clever?

Summary: As a creative, one of the hardest tasks is to find inspiration on a daily basis. It is not that we do not seek out inspiration, but more of the way we harness it. As most people will get pleasure passing the same icons on a daily basis, people who are creative for a living will find a way to mine that inspiration and seek out the next emotion-invoking vision we can draw from, like a scrap-metal collector in a junkyard. However, there are times that that we come across things that move us in such a profound way that it changes our way of thinking. At least until we grow numb to the vision and start seeking out our next creative fix.