Summary: AdLand is full of people who can be easily distracted by “shiny objects,” new jargon, technology practices, and the like. In order to avoid or fight the impulse, we must be able to re-focus on what is important.
Connecting people.
And it’s true. Advertising is a great profession to be in. Every day our efforts focus on getting a message out to people who need (or want) to hear it.
Summary: As Millennials and twenty-somethings continue to “invade” the business environment, we have seen article after article, blog after blog, interview after interview, about how to deal with the “ME” Generation.
Generation Why Not. Generation Whine. The adoring list of nicknames continue.
This generation (disclaimer: we are a member of it) has come of age during the climax of a paradigm shift in business. The “paying your dues” philosophy is quickly fading into the background.
Summary: When it comes to finding information online, who can one trust? Consumers are finding it hard to answer that question. There is so much information out there, it is hard to differentiate the source, the reviewer, and the uninformed.
As assistants to “the source” we in AdLand have to make sure that we provide good content…
