Giant Helium Balloon

Summary: It’s a new year and that means it’s time to act on the resolutions we gave ourselves. For most people, January 1 means starting over with a clean slate. It’s that time of year when we promise ourselves to lose a few pounds, read that book we’ve been unable to get to, or simply make an effort to call up those friends we haven’t seen in a long time and take them to dinner. But individuals aren’t the only ones who make resolutions for the new year. Businesses strive to be better, too. Whether it’s to operate more efficiently, cut costs, or increase market share…

Summary: What a year 2012 has been. The rise of technology. The wave of revolution. The advocacy of social change and good. We have had more serious conversations about marketing data and advertising “ROI” than ever before. Thankfully, more and more people are beginning to see the truth behind “ROI”; meaning, it is what you make it.

What should AdLand expect in 2013? What should AdLand want in 2013? Ah, the New Year’s Resolution. According to Statistics Brain, only 8% of people who make resolutions are successful in keeping them.

Summary: We are all tired of the “experts” declaring certain activities in marketing and advertising and sales are dead. We all understand that there are reasons to keep even the traditional activities around, depending on the audience.

But, if one thing needs to be dead, it should be the upsell. Nothing to consumers and advertisers is as annoying as the upsell.

Here’s why: consumers need to start trusting advertisers and brands.