Summary: ‘Tis the season for sharing. But don’t get carried away.
Affiliate advertising and marketing are activities that have received more attention in 2012, especially when tied to social media marketing. Brands and social entrepreneurs try to sell the idea through “bashing” traditional advertising and selling the fact that if there is quid pro quo involved, everyone wins.
Summary: As a society, we naturally flock to stories that are weird, unusual, and conflicting. But what happens when those stories prove to be inaccurate? We can bring up the latest prediction for the end of the world for an example.
The “Mayan Prophecy” that the world would end on December 21, 2012 has been heralded…
Summary: As a culture, we knowingly and unknowingly associate certain traits to celebrities and other famous people who we may never meet in person. And because of that, brands and advertisers capitalize on those associations by pairing up with those who may fit with the message they are trying to send.
