Is Altruism Possible in Advertising?

Summary: Our society covers quite the spectrum of good and evil, does it not? Unfortunately for us, the evil part of the spectrum has been hogging the headlines, not really giving our good spectrum the time of day.

As we slowly put our minds and hearts back together from recent events, the thought of putting the welfare of others in front of our needs no doubt comes into focus.

Altruism.

In behavioral economic circles, there is a debate whether altruism truly exists. Whether given a certain situation, if people would truly put the welfare of others in front of their own needs, regardless of cost. Or, if by engaging in such action, those people actually satisfy an intrinsic need, therefore making the “cost” element void.

As 2012 comes to a roaring close, we thought it was fitting to address altruism…

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The Super Bowl Sneak

Summary: Everyone has heard of the “Christmas Creep”; the phenomena that occurs when Christmas shopping, decorations, and “merry spirit” creeps a little bit closer into the fall. Down in our area, the South, we started to see and hear Christmas-related material right after Halloween.

Turkey, smur-key.

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The Graying of America Affects Advertising

Summary: America is getting older. According to a demographer from the Brookings institution, the U.S. had never had a state that had a median age over 40. The closest at the time was West Virginia in 2010, with a median age of 38.9 years old. That record was broken, by several states, according to this past Census study. West Virginia’s 2010 median age was 41.3, which wasn’t the oldest.

As Americans age, we have all seen media usage change too. Some usage changed in the way we expected; other usage did not.

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