Giant Helium Balloon

Summary: Consumers are a wiley bunch, aren’t they? Nowadays they demand all access to information, they demand to know how and where their favorite things are made or how services are provided, and they even want to have dialogue with the powers behind the brands they patron.

And of course, we oblige.

But we should not take consumers’ want for information as a sign of them being risk-takers. Far from it, actually. A study being published in the Journal of Consumer Research demonstrates that the more a consumer recognizes a product, the more likely they will pick it.

Summary: Have you ever wondered ‘why your TV volume has a mind of its own during commercial breaks? It is not your television. It is no fluke. It is planned!

Square showbiz, this is an advertising sound blast meant to call “Atten-HUT!” to viewers. In their own bizarre blaring way, those disturbing commercials were intended for people to tune in, instead of out.

Summary: We give the 4A’s a tough time. As one of the premier organizations for advertising agencies, the 4A’s is a group that we expect a lot from. It just seems that when tough questions and difficult conversations come to the forefront of the industry, the 4A’s shows its soft backbone and vomits up an even softer answer, hoping that the answer will appease the mob.