Giant Helium Balloon

Summary: We give the 4A’s a tough time. As one of the premier organizations for advertising agencies, the 4A’s is a group that we expect a lot from. It just seems that when tough questions and difficult conversations come to the forefront of the industry, the 4A’s shows its soft backbone and vomits up an even softer answer, hoping that the answer will appease the mob.

Summary: If you are familiar with baseball, then you know why, as a batter, being at the plate with two strikes is not a place you want to be. When the count is 0-2, it throws the advantage from the batter to the pitcher. The pitcher knows that in order for the batter to “stay alive,” they have to swing at anything close and around their strike zone. The batter knows that too. Now the batter was to keep an even closer eye on their surroundings, and take a risk when they need to, in order to avoid striking out.

This is the position marketers and advertisers find themselves in. At least according to the latest research. Eloqua compiled research into an inforgraphic that looked at the relationship between the C-suite and marketers. According to their study, 80% of CEOs say that they don’t really trust…

Summary: As media choice continues to rise, it is only natural that some choices fall from consumers’ radars. We cannot expect consumers to dabble in every single media channel; the effort needed would outweigh any advantage of doing so.

Therefore, as many brands continue their media strategy, some consumers may fall through the cracks.

Meet the “Ungettables.” These “Ungettables” are a group that intentionally avoids mainstream media. According to the data, nearly 30.1% of them would consider giving up TV altogether.