Summary: We are commissioned to make messages that stick. Naturally, then, we should crave the knowledge of why and how our messages appeal and stay with our audiences.
Our industry is inclined to think that it is all about the creative process.
And it is, to a point.
Our memory is awesome. Awesome in both the “cool” and “awe inspiring” senses. And if we are serious about communicating messages that stick, we need to know just how interactions are stored and recalled in our memories.
Summary: Hurricane Sandy has come and gone, and I am sure many people are tired of hearing about it. Even as a person who calls New York home, I, too, am just tired of reading about the devastation that has taken over my city. What is more impressive than the destruction of the storm is the way in which professionalism was upheld through this disaster.
The fact that we were hit with one of the largest hurricanes in recorded history would have been a viable excuse for so many people to just stray from their previous obligations, but that did not seem to happen in the creative world. Surely the ability to do the work was not as seamless as it usually is on a day-to-day basis, but we pressed on.
Summary: The software and desktop giant is at it again. It is fascinating to watch an organization that once defined its own market attempt to compete. But does Microsoft have a focus, or is it trying to use its wide net of resources and competencies to try to attack several competitors at once?
We think it is the latter.
Microsoft is racing for relevancy once again, but this time their quest is two-pronged. First, it announced the arrival of Windows 8, the acclaimed improvement over Windows 7 and the beleaguered Windows Vista.
